Bots are a type of messaging interface. What comes to mind when you think of using messaging for your business? Is it simple point-and-click menus, humanlike conversation, or something in-between?
This is really important to qualify as there are many paths to building a messaging interface. And these paths don’t lead into one another; you’ve got to get it right the first time. This infographic helps you get off to the right start.
Your choice is between point-and-click bots, bots that recognize single keywords, bots that recognize multiple keywords, and natural language conversational interfaces.
Most likely only one of these options is right for your business. Each works well in suitable applications and will fail miserably in the wrong ones. Choose wisely.
A more detailed description of the options is covered in this blog post.